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How To Write A Sales Letter
By :
Thomas Oki
Here is a step by step guide on writing a winning sales letter. Follow these procedures and you will have a letter that will boost your sales, no matter what you are selling.
Step 1: Start with a strong headline
The headline is the most important aspect of the letter, and it must be in bold, large, eye-catching print. It must also be compelling enough to make the reader continue reading. Write at least 50 headlines, show them to colleagues, and pick the one that seems str...
Watch Your Language: The Effective Sales Letter
By :
Arnold Stockard
What's the most important instrument for building a successful online business? A. Homepage, B. Advertising, C. Email, D. Search Engine Ranking? Answer: All are important, but none is as important as language. And since the Web is primarily a medium based on written language -- as opposed to audio and video -- if your Website does not communicate your written message well in whatever language your target audience employs, you will fail.
It is puzzling to go to a site that ...
Writing Copy That Sells - What's The Big Secret?
By :
Trish Andrews
When someone buys a product, what they actually are buying is the benefit of owning that product.
A woman buys a gift to celebrate a birthday or express a thank you... but deep down she wishes to be generous, thoughtful and remembered. A man buys a new set of golf clubs – his old set might be a bit worn out, true... but he's really hoping this new set will knock strokes off his game and improve his prestige at the clubhouse.
Writing copy that sells is all about showcasi...
The Importance Of Bullets In Your Sales Copy
By :
Jo Han Mok
Jo Han Mok Explains The Importance Of Bullets In all Sales Copy And How They Can Help Your Sales Copy To Perform Effectively.
3 Reasons Why The Copy You Hate Will Bring Profits You Love
By :
Cathy Goodwin
Every copywriter's nightmare. We write beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different..."
And I'm reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Looking back, I must have been training for what I do now. I had lots of enthusiasm. People often teased, “You’re selling cats!” Sure enough, many visitors went up with a crate...
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