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The Faster Way to Link Building Building link popularity is one of the most popular strategies used by webmasters and website owners to generate regular traffic and waves of visitors into their sites. While link building could really be a long and tedious job, the results can be achieved faster if certain tactics are applied. Web Directories Simply put, a directory is a compilation of websites organized in a logical way. Web directories are also known as indexes, web indexes or catalogues. Most people create a web directory in an attempt to organize a large amount of information, or sites in particular, that refer to a limited subject area. Unlike search engines, that display a list of web pages based on keywords; a web directory breaks down a list of web sites into categories and sub-categories. These categories are usually arranged hierarchically, but they can also be found alphabetically or topically, depending on the kind of listing.